MARKET RESEARCH
Keep up to date on the latest market research, as well as sharing your experiences with other New Zealand exporters.
This page is sponsored by AMRO.
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Market Measures - hi tech success for Kiwi companies
2011 Market Measures survey shows that our highest performing tech firms are succeeding by using a “back to basics” approach to sales and marketing and focussing on a select number of markets with a select number of products.
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Insights on China - sector consumer reports available
If you want to enter or strengthen your position in the world's No.2 economy, it's important to understand the huge differences between the Chinese and NZ markets. Market research from 66,000 people in 88 cities is now available, covering consumer behaviour, spending, lifestyle and media across all major industry sectors.
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US fact finder community survey data
Download the latest community survey which gives you all the demographics for any state/city across the US.
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NZ’s trade agreements in SE Asia
A comparison of study of key considerations for New Zealand's exporters. A report for the Ministry of Foreign Affairs and Trade, August 2010.
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AMRO
If you want to understand your customers, market research is a good tool. The companies listed here specialise in market research and are all members of the Association of Market Research Organisations (AMRO).
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Kompass
Access a basic profile of New Zealand's top 100 companies ranked by number of employees. Kompass has complete profiles of 15,000 NZ businesses including details on their activities, brands, people, products & services searchable by 30 different criteria. Top 100, Top 500, Top 1000: they've got it. Free trial available.
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Mindsets
Mindsets conduct training seminars for businesses that are looking at expanding their domestic Asian clientele base, or undertaking business in China. Mindsets’ ‘cultural awareness’ courses are designed for a range of frontline/back office roles in import/export, hospitality, FMCG, financial and government sectors. Courses aim to build loyalty and sustainable relationships.
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How to write a research brief
Writing a brief can often be a very challenging and time consuming process - especially for first timers. However it is essential in order to get the best possible solution for your research needs. Here are some guidelines to help clients put together a great brief.
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Research brief example
Are you struggling to articulate your research needs? Download this ‘brief taking guide’ to help get you started. Synovate Ltd is a member of AMRO.
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Service Success in Asia
Report on research conducted by Victoria University of Wellington: Building a sustainable competitive advantage for New Zealand service firms in Asia: Spotlight on China and India.
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Business to Markets
We help hi-tech companies grow faster in niche export markets by providing: hi-tech export coaching, facilitation and consulting: business planning, marketing strategies and exporting. We work with them to help select the best markets, devise the best ways to approach & research these markets, assess their value proposition, visit or exhibit at trade fairs and find the right partners.
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ExportNZ's National Exporter Outlook Survey
The year ahead looks bright. 66% of exporters expect an increase in export orders – just slightly less optimistic than 8 months ago.
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Hotspots
If you want to understand your customers, market research is a good tool. The companies listed here specialise in market research and are all members of the Association of Market Research Organisations (AMRO).
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NZ Food Innovation Network
In late 2009 and 2010 the government made the decision to invest $22 million into the establishment of four regional export certified, open-access food development and commercialisation facilities. The purpose of these facilities is to support the food industry to improve new product development, innovation and financial performance of NZ’s food and beverage industry.
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The Food and Beverage Information Project
The Food and Beverage Information Project is the first comprehensive overview of the state of New Zealand’s food and beverage (F&B) industry.
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